SHAH ALAM: Proton Holdings Bhd is on track to breakeven by the end of the year, according to its CEO Dr Li Chunrong.
“Our target for Proton is to achieve a 400,000 unit sales by 2027 and to be one of the top three company in the Asean region and number one in Malaysia,” he said at a media briefing in conjunction with the unveiling of Proton’s new logo.
As of end-August 2019, the group recorded a 36.25% growth in sales to 61,396 units from 45,062 units reported the same period last year. This was despite a 5% decrease in total market volume.
With regards to its Asean ambitions, Proton remained tight-lipped about its overseas plans.
Group chairman Datuk Seri Syed Faisal Albar said it is currently conducting studies to venture into a few international markets.
“The study is not only whether it’ll sell but also about the nation’s automotive policy,” he said.
In its heyday, Proton exported over 20,000 units overseas. In 2017, its exports tumbled to 248 units and it shipped over 1,000 units overseas last year.
source https://www.thesundaily.my/business/proton-ceo-says-company-to-breakeven-this-year-AB1399705
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