Malaysia wins RM3.9b worth of business events in 1H19

KUALA LUMPUR: The Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia, has won 301 business events in the first half of the year worth RM3.9 billion in economic impact.

These events will happen between 2019 and 2028, with an estimated 570,741 delegates, comprising 208,555 international delegates.

Among the winning bids are the University of Scholars Leadership Symposium (USLS 2019), the 7th Asia Pacific Urban Forum (APUF 7) 2019, the 19th East Asia Regional Council of Schools (EARCOS) Teachers’ Conference (ETC 2021) and the Conference of International Society of Travel Medicine (CISTM 2021).

Highlights of these four bids won include the USLS 2019 which was held on Aug 1, 2019 that gathered a total of 1,500 delegates comprising 1,200 international delegates as well as an estimated economic impact of RM42.6 million. This is followed by the upcoming APUF 7 on Oct 15, 2019 that is expected to garner 1,500 international delegates amidst 5,000 total delegates, and an estimated economic impact of RM25.2 million.

ETC 2021 will take centre stage on March 24, 2021, inviting 800 international delegates and accumulating an estimated economic impact of RM16 million. The spotlight for May 19, 2021 is on the CISTM 2021 that is expecting to welcome over 1,600 international delegates and contributing RM37.5 million in estimated economic impact.

For the upcoming Visit Malaysia 2020 (VM 2020), Malaysia has lined up 37 business events as of July 2019 which anticipate the convergence of more than 44,600 delegates primarily from healthcare, telecommunications, science and technology industries.

MyCEB together with its industry partners have secured a record of 1,100 international business events over the last eight years comprising of international conferences, corporate meetings, incentive travels and trade exhibitions which have substantially contributed an estimated economic impact of RM8.5 billion to the country.

During the same period, MyCEB provided support to 2,278 events resulting to an increase of delegate average attendance, the length of their stay and spending. This in turn directly benefit Malaysia’s local businesses and communities as well as powering the knowledge and creative economy.

source https://www.thesundaily.my/business/malaysia-wins-rm3-9b-worth-of-business-events-in-1h19-IY1346758