AirAsia launches second Santan outlet in Klang Valley

PETALING JAYA: AirAsia’s inflight food and beverages (F&B) brand Santan has launched its second outlet in the Klang Valley at the Sunway Pyramid shopping centre, catering to the strong demand from the local population and its surrounding areas.

Dubbed the world’s first inflight F&B brand to open a restaurant on ground, AirAsia’s Santan restaurant established its first outlet at the Mid Valley Megamall in the capital city in December 2019. Santan has set a vision to be the first fast food franchise across Asean.

Marrying digital technology into the physical outlet, customers have the option to dine in at the restaurant, takeaway or delivery. Almost a third of its online orders at the MidValley outlet has been coming from Petaling Jaya and its surrounding areas like Puchong and Subang, leading to the decision to choose Sunway Pyramid as its next location.

Amid the challenging economic climate, the expansion will enable Santan to create new job opportunities and help rehire former airline industry employees. Hailing from different professional backgrounds such as cabin crew and ground services, they have been be reskilled and retrained to serve Santan’s offline and online customers.

Santan general manager Catherine Goh (pix) said although these are challenging times, its entry into the F&B industry and its vision to grow Santan through expansion with franchising opportunities have been accelerated thanks to popular demand.

“Besides helping local budding entrepreneurs to make their foray into the food and beverage industry, we will also continue to work with local SMEs to market their products at Santan and source fresh produce directly from local farmers and producers through OurFarm.”

Santan is also offering franchising opportunities to budding F&B entrepreneurs.

Besides working with a popular delivery partner, Santan also offers its own in-house delivery service and is supported by AirAsia’s growing F&B platform, OurFood.

source https://www.thesundaily.my/business/airasia-launches-second-santan-outlet-in-klang-valley-BD3014366